De cerca, nadie es normal

The Design of Business by Roger Martin

Posted: September 25th, 2012 | Author: | Filed under: Book Summaries, Business Design | Tags: , , , , , , , , , | 3 Comentarios »

How long the summer can be and how many issues you have to cope with when you move with your family to another country! At last I have 15 minutes to write a brief review of The Design of Business by Roger Martin.

In his book Martin aims to reconcile the innovation -exploration of new knowledge- with efficiency -the exploitation of current knowledge. From his point of view the main objective of design-thinking is to help knowledge go through the stages of mystery -an unsolved problem-, heuristic -a rule of thumb leading to a solution-, and algorithm -a repicable success formula. The design-thinking firms focus on the first stage, dealing always with new challenges and exploring new ways. The mainly analytical thinking companies are built to operate as they always have; they are built to maintain the status quo.

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