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Business Model Environment Analysis

Posted: November 15th, 2012 | Author: | Filed under: Book Summaries, Business Strategy | Tags: , , , , , , | Comments Off on Business Model Environment Analysis

Upon either launching a start-up or reviewing the business model of a company, it’s paramount to analyze in detail the environment surrounding the new potential organization or the established one.

The environment mapping and the explanation of the several areas, performed by Alexander Osterwalder and Yves Pigneur in their book Business Model Generation, are simply remarkable from my standpoint. According to these authors four areas can be distinguished around a business model: market forces, industry forces, key trends, and macroeconomic forces.

Business Model Generation Book Cover

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