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Branding Is not such a Big Deal

Posted: September 22nd, 2014 | Author: | Filed under: Business Strategy | Tags: | Comments Off on Branding Is not such a Big Deal

As usual, just one single remark and the spark caused the fire… I simply said: “I don’t think brands play such an important role as in the past” and I didn’t have time to explain my argument before an avalanche of negative comments from my dinner colleagues buried my statement. Thus, be this humble post an explanation of my incendiary point of view.

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