Made in a Developing Country or in a Developed Country? That is the Question

Would have Corona beer sales been better initially if, instead of Mexican, the beer had been produced in USA? Probably yes. Would have KIA car sales increased swifter if, instead of Korean, these automobiles had been manufactured in Germany? The same positive answer as before. This is what the Harvard Marketing professor Rohit Dehspandé calls the provenance paradox.

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