Content Strategy for Mobile by Karen McGrane
Posted: September 22nd, 2013 | Author: Domingo | Filed under: Book Summaries, Mobile | Tags: Adaptive content, CMS user interface, Karen McGrane, Leo J. Shapiro and Associates, Metadata, Mobile content, Presentation-independent content, Readability, Reusable content, Structured content | Comments Off on Content Strategy for Mobile by Karen McGraneFacing the question if it is compulsory to get a web content on mobile, Karen McGrane answers in her book “Content Strategy for Mobile” with another question: “Do you have a website? Then you need to get your content onto mobile devices”.
Some figures to grasp the importance of mobile in three important scenarios: